Reader Comments

Give Get - A "Free" Music Philosophy

"Angus" (2018-04-04)

 |  Post Reply

studio 1515Artists, FREE YOUR MUSIC!!! This means literally and figuratively. Modern day copyright laws and DRM (Digital Rights Management) hole the artist more than ever. Free music indicates not only offering digital music free of demand and unrestricted from copying in non-commercial forms. On the other hand, if listeners derive enjoyment from the music, they will should always be encouraged to donate to typically the artist. Nevertheless, if the particular music is being employed in a commercial form (remix or sync context), there should be a mechanism in place to make up the artist BUT, these situations should be urged by the labels.

The particular Album format is lifeless. There was a measurement of time before the particular advent of the internet. However, at the current level of innovation, time is definitely an even more precious item as attention spans reduce. Days gone by practice of a single album release by a good artist every 2 many years is suicide for any indie. Personally, I'd recommend a 2-3 song release every 4-6 months. This puts the artist within closer connection with their followers because of its better frequency. It reduces costs for the artist experimenting in a particular musical way. If the new audio is rejected by enthusiasts, there's not as a lot time and money wasted. There's better freedom to experiment with new themes, sounds, models without much significant investment decision. Plus more frequent releases provide a better picture regarding an artist's musical progress over time. With additional ala carte download services coming online, the 10-12 track album format is starting to become unnecessary. Although I don't like the particular bigger emphasis on "singles" the breakdown of standard formats is an action in the right way. However, artists should still be encouraged to set out "bodies of art" or "clusters" of fabric.

CDs are also dead. AUDIO players, especially the Ipod device, have become the player associated with choice for the the majority of important demographic and because such, digital music is king. Owning music has ended and so should purchasing it be.

We usually are all standing on typically the shoulders of giants. Zero style, song or vocalist ever developed in vacuum. All music is typically the product of everything otherwise before it. Things must be borrowed to be able to create something new. We encourage and promote derivative performs made from our releases. Many people a guitar riff, a vocal hook or perhaps a remix version associated with a complete song, new art from old maintains the art alive. In case these are done inside the name of creation and growth, there should be NO restriction. Yet, in the event the "adaptor" receives compensation for that new work, after that the "adaptee" should, within part, be compensated for their contribution.

People, help to make ake money where the money is! Music enthusiasts are the lifeblood of the art. But , for also long they've been preyed upon as the sustainers from the music industry due to the fact the music had become "the product". Nevertheless , if you remove the music being a thing and believe of it as more of a marketing device, you empower the artist and make simpler the business plan. The small money is within live performance and promoting. The BIG money is usually in sync licensing in addition to strategic partnerships. Envision the record label a lot more associated with a strategic partnership between artists to create a lot more value on their own because associated with the collective catalog. Inside having one unified stage of purchase, the catalog increases in value due to its proximity to teach some other. This concept is almost like a music "co-op".

What is usually even more liberating relating to this concept is that musicians could be encourage to embrace a B2B mindset any time it comes to maintenance their "business" clients in the form of licensing while offering consumer music cost-free.

Here's just how this "free music" scenario may turn out for 1515 episode 1 artist.

In talking with my friend the songwriter, we discussed the achievements of his last album selling it off the period at shows. Although this individual likes to play gigs, he has primarily done within order to connect along with more new fans plus sell cds to maintain his career. With of which said, the numbers chop down like this:

$1000 - studio time $1500 - cd replication and publishing

His record continues to be out for a few years and he provides sold 600 copies from $10 apiece out of an original pressing of one thousand units.

So this record, so far has turned a new net profit of $6000 MINUS the $2500 inside costs for a fantastic total of $3500.

We put it to him or her like this - whenever we take a modest amount of internet listeners : for sake of debate we'll say 5000. A few say that only 14% of those listeners select to only pay half typically the suggested price for his new cd according to the SPEAK philosophy. Which means that only 700 regarding those 5000 new guests chose to pay $5 for music they adored which made the designer the same $3500 selection on his last record.

Great his music has 5000 NEW FANS in addition to a monster mailing checklist on which he can market his merchandise, his / her fan club, his trip wonderful future albums. Since he knows these people already dug his audio, logic would dictate that he will get a new greater return percentage upon his next album -- maybe 25% will and then pay that same $5 next time around!

Also, there is something more to be noted right here: since SPEAK encourages listeners to copy this audio and distribute it for their friends (encourage send to a friend section - incentive) there's even more folks listening!

Here's a further break-even scenario using the SPEAK method applying this artists same time-frame:

5000 users above 3 years = 139 downloads per month 14% purchase rate each 30 days over 3 years = $97. 22 how many people need to buy this album at $5 apiece? Merely 19

(According to other data, this specific number has been up to $9 per release! )

Now this is completely just to attain the same monetary effect. Apply your own launch numbers to this situation and discover what you may do with your album depending on these modest quotes.


Add comment