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"Isis" (2018-04-17)

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But it could help strengthen consumers' association between Amazon and healthcare as the company continues to move into the healthcare market. AMAZON STARTS SELLING EXCLUSIVE LINE OF OVER-THE-COUNTER DRUGS: Amazon has introduced an exclusive line of Perrigo over the counter (OTC) health products as a part of its Basic Care line, according to CNBC. Selling the OTC medication doesn't give Amazon a pathway to selling prescription drugs, the company said. Basic Care was launched in August 2017 and offers 60 health products, ranging from medication to hair loss treatments.

Healthcare companies are bracing themselves against Amazon, as the e-comm giant gains momentum and threatens to disrupt the entire market. In the past year alone, Amazon introduced HIPAA-compliant cloud features, entered into a cloud partnership with health tech giant Cerner, expanded into voice-enabled remote patient monitoring, and, in January, announced the creation of a poor CV healthcare company with JPMorgan Chase and Berkshire Hathaway.

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